No, You Can't Say That In Court
Before you go to court, make sure you know what you can (and cannot) say.
Make a list
Lists are great ways to stay on track. Write down some big things you want to accomplish and some smaller things, too.
Check the list regularly
Don’t forget to check in and see how you’re doing. Just because you don’t achieve the big goals right away doesn’t mean you’re not making progress.
Reward yourself
When you succeed in achieving a goal, be it a big one or a small one, make sure to pat yourself on the back.
Think positively
Positive thinking is a major factor in success. So instead of mulling over things that didn’t go quite right, remind yourself of things that did.
Marketing dashboards can look great while revenue lags. Learn why attribution and vanity metrics skew reporting—and what numbers to track instead to measure real business impact.
Marketing dashboards measure activity, not true business impact. Learn why tracking misses key influences, why reports can take credit unfairly, and what to measure instead.
