PPC Advertising

Paid Media Advertising for Small and Medium-Sized Businesses

Paid media advertising (PPC) is the most effective way to ensure your business gets the first shot at searchers looking for the services or products you offer. Investments in search advertising strategies are the entry fee most consumer-facing and some B2B businesses must pay to appear in relevant mid and bottom-funnel search results.

It’s Possible to Set Yourself Apart Without Overpaying for Qualified Leads

Competition in paid media is fierce now that every business in your vertical and geographic area is going after the same searchers. You’ve likely been told by digital marketing sales reps or account managers that the only way to prevail in the hotly contested PPC arena is by dumping more money into your campaign to outbid your competitors – and paying their steep management fee percentage.

 

At REV77, we’ve seen far too many businesses overpay on paid ad management commissions without enjoying performance or conversion boosts those premium fees should buy. We’re committed to honesty, transparency and rational expectations with competitive management fees that make sense for your business and budget.

Waste Less of Your Paid Ads Budget

How much effort is your current paid ads manager putting into your campaign? Chances are ongoing optimizations are minimal or non-existent – and it’s unlikely the minutes they spend on your campaign each week justifies the significant management percentage they’re subtracting from your limited ad budget. At REV77, we’re committed to providing cost-effective, scalable PPC campaigns that work, with transparent reporting so you can hold us accountable if we fail to meet your expectations.

Why Choose REV77 for PPC Advertising?

  • Proactive data-driven optimizations
  • Leverage cutting-edge tools
  • Cost-effective strategies
  • Scalable solutions for nationwide and hyper-local campaigns
  • Decades of combined experience
  • Honest assessments and advice
  • Detailed, actionable reporting
  • Track leads and conversions
  • Optimize your own in-house lead closing strategies
  • Understanding of how each facet of your campaign affects every other gear in the machine

Our web development and copy teams work hand in hand with our search advertising specialists to develop campaign assets that complement each other and maximize performance.


Your SMB Deserves

the Same Tools as the Leading Spenders

Many of the biggest digital marketing firms and the most well-known brands leverage an enterprise solution known as Skai™ (formerly Kenshoo) to develop, execute, optimize and track paid media campaigns.

 

At REV77, we utilize the same tools and strategies as the heavy hitters while offering our services to all types of SMBs, from small roofing businesses and sole practitioners to regional home service leaders and nationwide hospital networks.

What Our Ads Specialists Can Do With Skai

  • Cross-channel (Google/Bing) management to provide consolidated reporting and data segmentation in real-time

  • Best-in-class ad/creative comparison

  • Path-to-conversion report which identifies exact time, day, channel, campaign and keyword conversion reporting as well as faster trend identification

  • Intuitive and reliable budget tools allow for more flexible configuration than what’s available within channels

  • Accurate budget management

  • Automated intelligence to automatically adjust campaign bids when appropriate to meet campaign goals

The Benefits of Paid Media Advertising

The most obvious reason to invest in search advertising is because it’s vital to maintain visibility and compete in today’s crowded marketplace. If that’s not adequate justification, you should also consider the many other attributes that make search such an attractive marketing medium.

  • Trackability and Transparency

    Never in the history of advertising has it been so easy to directly correlate a customer and their purchase to the ad that caused them to convert. Modern paid media allows businesses to know exactly which ad a customer saw, when they called, who they talked to and the services they purchased. 

  • Ease of Optimization

    Modifying print or TV advertising is a cumbersome, costly endeavor. With search advertising, your digital marketer should be able to see performance as it occurs and use performance data to push dollars toward what works and eliminate what doesn’t. No additional production costs required. 

  • Flexible Budgets and Spends

    Every business is different. A local mom-and-pop grocery store doesn’t have the same advertising budget as Walmart, but that doesn’t mean they can’t compete with Walmart in their local market. We develop strategies to ensure even clients with comparatively modest budgets can contend for leads. 

Our Commitment to Paid Ad Clients

Data-Driven Optimizations

We strive to offer a turnkey solution without providing a minimum-effort, set-it-and-forget-it strategy. We consistently monitor performance and provide transparent reporting, so every client understands where their campaigns are at and what we are doing to make improvements.


Carefully Selected Keywords

We utilize years of past campaign performance data and extensive specialist experience to build and curate effective keywords and ad copy. Our paid media team knows what success looks like and is committed to developing campaigns that convert and deliver leads.


Cost-Effective Strategies

There’s a lot of uniqueness in the commercial landscape, but one universal characteristic shared by every business is a desire to reduce marketing costs without compromising performance. We analyze data, curate keyword lists and hone ad copy to enhance what works and cut what doesn’t.



Scalable Solutions

Whether you are a local small business or a nationwide corporation, our solutions scale to every business’s unique needs. One of the fundamental goals of our digital marketing offerings is to provide a PPC solution that is right for the client at whatever volume is necessary.



Our Work

Seattle Paving Company


Before REV77

$848.10 per Lead

Two Weeks After REV77 Took Over

$50 per Lead


45 days After REV77 Took Over

24 Calls in 30 Days

$36.19 per Lead

A paving company in Seattle knew they were paying too much for each paid media lead but weren’t sure how to fix it. We knew. REV77 built the client a customized landing page tailored to work in tandem with their paid media campaign and optimized both over the course of the next two months. We managed to reduce their cost per lead by 95.73 percent.


Bariatric Surgeon

Before REV77

17 Leads in 59 Days

$462.09 per Lead

After REV77

28 Conversions in 37 Days

$149.12 per Lead

The healthcare vertical — one of our specialties — can be fraught with pitfalls, especially when it comes to weight loss campaigns. Google has very specific guidelines advertisers must follow in order to avoid setting unrealistic expectations with prospective patients. We developed an effective search advertising campaign strategy that reduced the surgeon’s cost per lead by 67.73 percent. 

Learn More About Our Paid Advertising Services


We are committed to offering flexible solutions and customized digital marketing packages. Contact us today to receive a free digital audit.

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