How to Use Digital Marketing Effectively as a Small Business

Small businesses trying to differentiate themselves in today’s competitive world often look for creative and affordable ways to market their products. Luckily, digital marketing gives businesses multiple opportunities to do this.

While offline marketing can still be successful to a point, especially as a tool to build a business’s brand, many SMBs must rely on digital marketing to reach bottom-of-the-funnel consumers.

SEO

SEO stands for search engine optimization. The main idea behind SEO is to help your website rank higher than other sites when people search for certain keywords on Google or other search engines. The search engines index all the accessible information on the web so searchers can find exactly what they’re seeking with as little effort as possible.

To reach the top-ranks for high-volume inquiries, your website must have relevant, original and frequently updated content in the form of pages and blogs.

Email Marketing

As the name suggests, email marketing uses email as a tool to promote your business’s services and products by engaging with customers directly. Examples of email marketing include newsletters, dedicated emails, transactional emails, brand story emails and reengagement emails.

Many small businesses also use email as a tool to engage with potential leads. For instance, a freelance web developer may send out “cold” emails to potential customers to create and maintain their websites.

Social Media Advertising

Social media advertising gives businesses the opportunity to pay for ad space on popular social media platforms, like Facebook, Twitter and Instagram. These platforms have exceptional demographic and interest targeting tools that makes it fairly easy to reach a relevant target audience.

Social Media Management

Social media management helps businesses create an identity and engage with customers by sharing updates, stories and responding to questions or complaints. In addition to helping businesses attract new customers, social media allows SMBs to stay in touch and engaged with past customers. Social media management is an opportunity to turn lapsed customers or one-time customers into repeat customers.

Pay-Per-Click

Many businesses view paid advertising as the cornerstone of their marketing efforts. An SMB’s PPC spend often represents their largest marketing investment.

Paid ads enable businesses to be first in line when a searcher is ready to convert. Businesses are prepared to pay a premium to ensure their ads appear near the top of SERPs to ensure they have an opportunity to attract those primed leads.

There’s a lot that goes into a well-performing PPC campaign. A good paid ads campaign can boast a great ROI for some businesses, while a poorly managed campaign can result in steep losses.

Working with an experienced digital marketing partner is the best way to ensure your paid ad dollars are well spent.

How Can Digital Marketing Benefit Your Small Business?

Leveraging digital marketing strategies can help you attract a diverse array of customers you might never reach with traditional marketing. For example, people of different ages and backgrounds use social media not only to connect with friends and family but also to browse and purchase a variety of products and services. Some social media users are never exposed to radio or TV ads, which means they’re unreachable through those avenues.

Digital marketing allows your business to:

• Save money and reach more relevant customers, whether they’re local, national or global
• Communicate with your customers and manage your reputation
• Create a brand identity and stand out through the creative use of online platforms
• Narrowly target your ad dollars at potential clients who are likely to convert
• Generate new leads
• Increase conversions and generate more revenue

REV77 Is Here to Help Your Business Benefit from Digital Marketing

No matter the size of your business, effective digital marketing is vital to competing in today’s modern marketing landscape. Contact our team of experts for a free digital marketing audit and learn how we can help you reach more potential clients.